![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/0464b62f-6ff4-4978-a987-243ac500cdc2_rw_1200.png?h=907ebf2e3272cfe3810c153335feb21e)
Visually bridging a brand's past to its future-in-planning
Hallease is one of those founders who is always on the go, always making things, and sharing with a growing community along the way.
Objective: Help the video production company develop its visual identity by designing its logo.
Role: design; animation; consulting
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We fell in love with where StumbleWell came from: an impulse to bravely tread the unknown & to shine a flashlight of positivity for others.
So, we approached SW with the same curiosity about its potential by leading a multi-session discovery process that illuminated the path we'd take to the final logo.
That meant plenty of exploration along the way!
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/d42f6232-ede2-4847-a214-19bf0509e710_rw_1920.gif?h=3b18a8b1dbf8629143a20ad8786b8684)
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/e5fcd4d4-93dd-4d67-a707-f6a40b699dfe_rw_1920.jpg?h=7a841950bfde890134f20798354c7a6a)
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Letting our imaginations run wild with envisioning the StumbleWell world:
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/43f07961-686d-4bc8-bf16-dc69baef701b_rw_1200.jpg?h=db8ffb5c1afb6f17783830fc97f84a10)
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/6ac8553b-1bfe-4358-8a15-c3c8368ca54d_rw_1200.jpg?h=e47d1d6f774f42e808d4e423d17faea9)
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/c1b1cc33-f8c5-4b63-ab89-a922447ca877_rw_1200.jpg?h=98226167f0937fac844608ac0921a365)
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/c88f7e90-81b4-44de-b344-94d29c7663a9_rw_1920.jpg?h=85b043e731449c5959e093e7b204c082)
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/3328acd3-2d22-4cc7-b644-5a4d1c41f9fe_rw_1920.jpg?h=337c8371fead88c597e15dffbd6120bf)