Visually bridging a brand's past to its future-in-planning

Hallease is one of those founders who is always on the go, always making things, and sharing with a growing community along the way.
Objective: Help the video production company develop its visual identity by designing its logo.

Role: design; animation; consulting
We fell in love with where StumbleWell came from: an impulse to bravely tread the unknown & to shine a flashlight of positivity for others.

So, we approached SW with the same curiosity about its potential by leading a multi-session discovery process that illuminated the path we'd take to the final logo.

That meant plenty of exploration along the way!
Letting our imaginations run wild with envisioning the StumbleWell world:
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