A series of videos introducing a product line from the delicious SmartyPants Vitamins.
We wanted the animation to feel as deliciously lively as the yummy gummy vitamins themselves! It's not hard to see how the artwork was inspired by their friendly logo and colorful brand packaging.
Role: Art direction, storyboarding, design, & animation, sound design
Deliverables: Multiple 30-second commercial spots that played on national TV; bumper for other digital content.