Building excitement for an innovative music analytics app in time for their site redesign and logo refresh.
We led an in-depth discovery session to understand the target audience and to distill the large array of Chartmetric's features into a condensed teaser format.
From it, we were able to determine a strategy for all aspects of the video: script, length, audio, and visuals.
Objective: an animated video that demonstrates Chartmetric's value, showcases the most important product features, and builds brand recognition.
Role: script direction, storyboarding, design, motion graphics, sound design, art direction
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See it live: www.chartmetric.com
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/196e03c6-b6cc-4384-9e7c-0705d074f9d6_rw_1200.gif?h=699d27992bf18ac2999b42e61ee53232)