Building excitement for an innovative music analytics app in time for their site redesign and logo refresh.

We led an in-depth discovery session to understand the target audience and to distill the large array of Chartmetric's features into a condensed teaser format. 

From it, we were able to determine a strategy for all aspects of the video: script, length, audio, and visuals.
Objective: an animated video that demonstrates Chartmetric's value, showcases the most important product features, and builds brand recognition.

Role: script direction, storyboarding, design, motion graphics, sound design, art direction

See it live:
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