Typographic layout for Youtube influencer's brand promotion on apparel
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/9d6f4a65-7abe-4be0-9f9f-a465af919d8c_rw_1920.jpg?h=dcd30a1bf018bb68919a030065b0d50b)
Youtuber and CreatorsForChange Ambassador Hallease Beast™ commissioned me to design her catchphrase "Be a Chaotic Good" for her Teespring merch. Below, you can see some crazy sketches that I cycled through on the way to the final design. Often, simple is best!
Customized from the license-free fonts: Lemon Milk and Yellowtail.
*Images from Hallease's Instagram
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/80bf7c53-9d6f-498b-bfee-d03a7418645a_rw_1200.jpg?h=39cb4c176637fbc54a91b071dba59b1a)
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/b24f5b59-150a-4dac-bad8-3dd5c46f162d_rw_1200.jpg?h=8773923ce823df527f212976f73f3867)
![](https://cdn.myportfolio.com/ff49e46a6551b69f28cc2ff50af051a2/746d6e9d-51fa-4659-82d5-54d95a99b63e_rw_1920.jpg?h=778a18db7543cf00d3eaae394f02c688)